Privacy Policy

Last updated: March 27, 2025

Your privacy is important to us. This Privacy Policy explains how we (Passim ApS, "we", "us", "our") collect, use, share, and protect your personal information when you visit our website (https://madsvendelbo.com, the “Website”) or use our services.

By using our Website, you agree to the collection and use of information according to this Privacy Policy. If you do not agree with this policy, please do not use our Website or provide us with your personal data.

1. Information We Collect

We collect the following types of information:

Personal Information You Provide

• Contact Information: Such as name, email address, phone number, company name, and website URL when you submit forms, request audits, or contact us.
• Audit-related Information: Any content, including website URLs, visuals, logos, texts, or images, that you voluntarily submit for the purpose of receiving free audits or recommendations.

Information Collected Automatically

We collect certain data automatically when you visit our Website, including:

• IP address and geographic location.
• Browser type, version, and language.
• Device type, screen size, and operating system.
• Information about your use of our Website (pages visited, links clicked, actions taken).

This data is collected using cookies and similar tracking technologies for analytical purposes.

2. How We Use Your Information

We use your personal information for:

• Providing you requested services (such as website audits or consultations).
• Communication (responding to inquiries, providing customer support).
• Marketing and promotional purposes, if you have consented or submitted content specifically for audits (e.g., showcasing “before and after” redesigns on social media such as LinkedIn).
• Improving our Website, services, and user experience.
• Analytics, research, and understanding our user base.

3. Sharing and Disclosure of Your Information

We respect your privacy and do not sell your personal information. However, we may share your data with:

• Service Providers: Companies providing services to us (hosting, analytics, email marketing) which have limited access solely for performing their tasks.
• Legal Obligations: When required by law, regulation, or legal proceedings (e.g., court orders, government requests).
• Business Transfers: In connection with mergers, acquisitions, or asset sales (we'll notify you if this occurs).

4. Cookies and Tracking Technologies

We use cookies to analyze our Website’s performance, understand user behavior, and provide a personalized user experience. Cookies do not directly identify you personally but identify your device and browser.

You can adjust your browser settings to decline or manage cookies, but this may impact website functionality.

5. Data Security

We take appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no online system can guarantee 100% security. If you suspect your data has been compromised, please contact us immediately.

6. Data Retention

We retain your personal information only as long as necessary for purposes outlined in this policy, or as required by applicable laws. Audit-related content provided by you is stored until it’s no longer needed for the stated marketing or auditing purposes or until you request deletion.

7. Your Rights Under GDPR (for EU/EEA Users)

If you reside in the EU/EEA, you have certain rights regarding your personal data, including:

• Access: Right to request copies of your personal data.
• Rectification: Correct inaccuracies or incomplete information.
• Deletion: Request erasure of your data under certain conditions.
• Restriction: Restrict processing of your personal data under specific conditions.
• Objection: Object to processing of your personal data for direct marketing or other legitimate interests.
• Data portability: Receive copies of your data in a structured, machine-readable format.

To exercise these rights, contact us. We respond to requests within one month.

8. Third-party Links

Our Website may link to third-party websites, plugins, or social media platforms. Clicking these links may allow third parties to collect or share your data. We have no control over these third-party websites and encourage you to read their privacy policies carefully.

9. Children’s Privacy

Our Website is not intended for individuals under 18. We do not knowingly collect or solicit personal information from minors. If you become aware that a minor has provided personal information, please notify us immediately so we can promptly remove it.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here with the "Last updated" date clearly indicated. Significant changes will be communicated directly by email or notice on our Website.

Your continued use of our Website after changes constitutes acceptance of the updated Privacy Policy.

11. Contact Information

If you have questions, comments, or requests related to this Privacy Policy or how we handle your data, please contact us at:

Passim ApS
Vesterbrogade 26
1620 Copenhagen, Denmark

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