latest launch

We asked for $20,000.
Backers sent $1,013,211.

I led the Kickstarter for Birdie® Pro — the little air monitor that drops dead when your air goes bad, and pops back up when you open a window. 50× over goal, with a Gold iF Design Award along the way.

$1M+pledged
3,706backers
5,065%funded
KICKSTARTER — BIRDIE® PRO, 2026 PROJECT WE LOVE
experience
๐Ÿฅ Birdie The iconic air monitor Head of Digital Growth Now
P Passim My own growth consultancy Consultant & Advisor 2018–2026
B Bearaby NYC weighted blanket brand Ecommerce & SEO Strategy 2022–2025
N Nordic Cosmetics CBD skincare brand Strategist & Growth Lead 2021–2022
N Nordic Oil European CBD brand SEO & Ecommerce 2018–2021
BH By & Havn Copenhagen’s city development company Digital Consultant 2018–2021
F Freeletics Munich fitness app SEO Consultant 2018–2019
E EECD Startup Studio Munich venture studio Ecommerce & Operations 2016–2018
side project
๐ŸŽจ Pinch of Design Facebook community · website launching soon

Where 80,000 Danish design lovers find curated objects, their own style, and the next fleamarket worth a Saturday

80k+ members Newsletter soon Site in the making
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โ— CREATIVE THINKING

Problems in. Systems out.

See how → Mads
BUILT LIVE systemssince 2016
most likely
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