Company: Bearaby
Short introduction
Bearaby is a brand that’s gotten really close to me personally and I am excited to share this case. When we started, our goal was clear: make Bearaby the most visited weighted blankets website. By focusing on organic growth and creating super helpful content, we managed to make Bearaby exactly that. It’s been and continues to be a lot of fun to be making waves in the industry with this team.
SEO - Search Engine Optimization
At Bearaby we made a clear SEO strategy focused on improving organic search visibility.
CRO - Conversion Rate Optimization
We optimized to increase conversions. By analyzing user behavior & implementing A/B testing
Interim Ecommerce Management
We were able to get development processes streamlined and act quickly on new changes.
Journey to market leader
When I started working with Bearaby, Gravity Blankets was still one of the brands with the most organic share. One of our clear goals was to become the leading brand in the search engines. Today, Bearaby is the most Googled brand in the weighted blanket industry and continues to increase the gap with its competitors. See the growth in the graphs below.
"Look at Bearaby, who has a massive SEO game plan"
“Having an outstanding SEO game plan in place allows them to cash in on organic traffic while cutting back on search ads, especially during holidays when ad costs are high.”
From one to six
The strategy we chose to combat this was to become the most helpful brand in the industry and follow through on that for every new vertical we entered. Before entering a new vertical, we ensured we gained the necessary authority to rank for every category the company wanted to enter.
Awards
Bearaby managed to win several Red Dot awards for their new products, which is a massive tribute to the product development team. They also made it onto the prestigious Inc. 5000 list of fastest-growing companies in the US, ranking 82nd. I’m really proud of the role I played in this journey and the results we achieved together.
Let's Elevate Your Brand Together
Let’s have a chat to see if your brand and my approach are a match to take your company to the next level.
- Walkthrough of a typical collaboration
- A few quick wins as we talk about your brand
- Answering any questions you may have
I take great pride in collecting evidence that demonstrates the positive impact of my work on my clients. My primary focus is on achieving tangible benefits for my clients, beyond personal accomplishment.